The Challenge.
After an extended hiatus, the brand needed a complete digital relaunch — from strategy to execution — to re-establish its presence in the competitive fashion market and reconnect with its audience.
Strategic Approach
Brand Repositioning Developed a comprehensive relaunch strategy focused on positioning La Magnetique as a lifestyle choice where comfort meets luxury, targeting style-conscious consumers who refuse to compromise.
Digital Infrastructure Built a complete online ecosystem from the ground up:

• E-commerce website optimized for conversions

• Multi-platform presence across key sales channels

• Strategic foundation for paid advertising campaigns

My Role: Social Media & Content Strategy
Content Development & Testing

• Creative Direction: Curated mood boards and visual references aligned with the brand's bold, vibrant aesthetic

• Content Experimentation: A/B tested multiple content formats to identify high-performing post types

• Performance Analysis: Tracked engagement metrics and refined content strategy based on data insights

Talent & Production Management

• Sourced and coordinated with UGC creators for authentic brand storytelling

• Casted models for professional photoshoots

• Developed creative briefs and visual references for all content production

Multi-Platform Management - Instagram / Pinterest / TikTok / Etsy
Results & Impact
Successfully relaunched La Magnetique's digital presence with a cohesive, conversion-focused strategy that positioned the brand for sustainable growth across multiple revenue channels.
Skills Applied: Brand Strategy · Social Media Management · Content Creation · Influencer Marketing · E-commerce · Creative Direction · Performance Analytics · Multi-Platform Marketing