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Sophie.Visual

CLIENT

KF travel

ABOUT

Jewelry Brand — Social Media Launch & Strategy Development

The goal of this project was to establish and grow the brand’s social media presence from scratch.

 

At the initial stage, I conducted in-depth market and competitor research, which formed the foundation for both short-term and long-term strategies.

 

As the brand was new, the key focus was on testing different types of content to identify the most effective formats and audience responses. Based on these insights, a structured content strategy was developed and refined.

 

Social media platforms were fully prepared for paid advertising campaigns, including account setup, visual positioning, and content optimization.

 

The project included managing and developing content across multiple platforms: Instagram, TikTok, Pinterest, Facebook, and YouTube.

RESULT

My role went beyond design — I managed the project end-to-end, from initial concept to a fully launched product.

What was delivered:

  • developed a clear website structure aligned with user behavior and business goals

  • designed a modern, trust-focused UI/UX experience

  • created and aligned all key content blocks and user flows

  • handled full website development and implementation on the platform

  • connected the domain and prepared the site for launch

  • performed basic SEO optimization for better visibility

The client received not just a website, but a powerful digital tool to present their services, build trust, and attract new customers.

Social media strategy and management for the launch of a lab-grown diamond jewelry brand

Go

KF travel / smm, branding

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branding

flyer

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business card

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advertising creative

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stories

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posts

reels

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